Did you know that the brands that are continuously growing are implementing marketing to the fullest extent?
Especially for small businesses, marketing is a key to growing your profit and success. For instance, for every $1 spent on email marketing, that marketing returns $36 to the company.
If you want your business to thrive you should know how important the marketing department is. It may seem enough to simply open a business and write an email or two. It takes a lot more to get a business off the ground.
No one business can grow simply by just existing. Every business, whether you’re new or not, needs to utilize marketing techniques. It’s essential for creating awareness of your business. It builds relationships with customers and potential clients or investors.
If marketing is new for you there’s no need to worry. Marketing departments are made up of different roles. They are all important and contribute to the success of the business.
Read on to find out about all the different roles that make up a marketing department. You can utilize that knowledge to make your own business grow.
What is a Marketing Department?
The American Association of Marketing has a definition for marketing. They describe it as the actions or groups responsible for making and disseminating offerings that have benefits for customers.
In the modern era social media rules trends and society. Marketing can be the difference between a successful business and one that is not successful. This department wears many hats and is in charge of many aspects concerning the growth of the business.
The marketing department staff is responsible for putting together the business image, brand, and voice. They are supposed to do this in the most favorable way possible.
They are then responsible for advertising that image to prospective clients and investors to drum up interest and grow a client base.
They are also responsible for distributing surveys to customers and potential customers. They also read through things like customer reviews. They consider all that information when working on marketing strategies.
It’s also their job to research the type of business they work in. For instance, if your company sells workout clothes, part of their job is to know all the latest workout clothing trends.
They should also research other workout clothing companies to observe who is and isn’t successful, and why. They should seek out what the average customer does and does not like about workout clothing options.
Marketing also concerns working with several departments, so they must all be able to coordinate and work towards the same goals. These departments may include photographers, writers, consultants, and analysts.
It’s also the marketing department’s job to grow its customer base by continuously coming up with new and improved strategies. It’s important to surprise customers with refreshing or revised promotions and plans, including website strategies.
Advertising and Promotions Marketing
Before you learn about the different marketing department jobs it’s important to know the different kinds of marketing.
Advertising and promotions marketing focuses on how to sell or spread knowledge about the company or product. It is usually one of the most expensive departments.
The ad strategies can focus on websites, television commercials, social media apps, radio commercials, brand ambassadors, emails, or regular mail.
An advertising manager is in charge of overseeing the entire ads and promotions department. They oversee all the department employees, implement strategies, and are in charge of the department’s budget.
They also are in charge of keeping up successful relationships with clients.
On the creative side, there are several important jobs behind ads.
Advertising copywriters are in charge of writing the words used in print ads, online ads, brochures, or commercial ads. They’re also in charge of editing everything and making sure nothing is misspelled or incorrect.
Graphic designers are in charge of the look of the ads. They may design logos for the company or design the look of brochures, online ads, and print ads, and even help design the website.
A media director is in charge of making decisions about the timing and placement of advertisements. They are the people behind why you see an ad when you do. They stay on top of the latest ad trends to make sure their strategies are current.
Brand marketing is the type of marketing that is in charge of a company’s look, style, and anything else that makes a brand recognizable.
A brand strategist is responsible for a company’s message. They strategize and create a plan to influence customers’ opinions and grow their customer base.
They conduct target audience research and audits to assess how well the company is doing and if there are ways to improve. They also try and create brand stories so that their customers can form emotional connections with their business or service.
A brand marketing assistant is there to help and support the managers or executives. They can have large responsibilities like helping develop and assist in creating strategies.
They also can have smaller duties like general office work or putting together research packets for presentations. Sometimes they may even be able to give presentations.
Social Media Marketing
Social media marketing employees are some of the most important marketing department roles today.
Social media is only growing in popularity, especially among younger consumers. There are also always new social media apps being developed that catch the audience’s attention.
Developing a social media strategy is one of the smartest decisions a company can make when it comes to developing growth and customers. Therefore, social media marketing jobs are vital and immeasurably important to a company.
Social media marketers are in charge of utilizing the most popular apps to grow an audience. This can include apps like Instagram, Facebook, Twitter, and TikTok. Each of these apps will be useful in different ways and should be handled as such.
These kinds of marketers should monitor and know all the latest online trends. They should know which strategies are considered out of date or inappropriate.
They may create an Instagram account for the business. Their strategies for Instagram can be promoting products or services on their stories. They can also make posts about products, special services, or sales.
They might also come up with special promotions or partnerships with similar companies to benefit from their audience as well.
They may create and manage a Facebook account, which can give customers a chance to connect with the business more personally. There, customers can send messages and comment on posts to directly interact with the company.
A marketer may also use Facebook to give more in-depth descriptions of products and services or make announcements about the company.
It will also be part of their job to monitor and analyze what kinds of posts or promotions garner the most attention, views, and likes. They can then use that information to tweak their marketing plan and implement the most successful kinds of posts.
It uses the most modern strategy to make the company money.
Search Engine Optimization Specialist
Most modern successful businesses have websites that their customers can browse through. If your website isn’t getting as much traffic as you’d hoped for, then it may be time to turn to an SEO specialist.
If customers aren’t sure where to find a website, they’ll most likely turn to a search engine, like Google. The role of an SEO specialist is to improve search engine rankings for websites so that their company’s site, or even specific pages, appear further up on the search list.
These specialists know which keywords to implement so that this is possible. They write keyword-focused copy, headlines, and tags. They also monitor how well these tactics work and adjust their strategies accordingly.
They use analytic programs and tools to help them create smart, effective strategies and monitor how successful they are.
They must also be well adapted to assessing risks when it comes to trying new strategies or changing a current one. They should know which plans may run the risk of negatively impacting a website and which ones can help level out damage control.
They must also be skilled in regular communication. They need to be able to communicate effectively why a strategy may work or can help a website. They may have to be able to communicate this to several departments, executives, or bosses.
It’s part of their job to convince other employees that their plan will be effective, grow online traffic, and ultimately make everyone more money.
Most companies that sell a product will want to turn to product managers to help oversee the development of a product. They oversee products from start to finish. This job is a combination of marketing, sales, and products.
Their main responsibility is making sure that products are completed on time and stay within the budget. Their ultimate goal is to increase the money and popularity of existing products. They also develop successful new products.
They are also in charge of the branding and message of a product. Say another business sells a similar product to yours. It’s a product manager’s job to define a unique voice for your product.
A product must stand out. It should make customers feel like they need the product to help tell their own stories. To help them stand out in the crowd.
They can build a product from an existing idea. They can also come up with new ideas based on experience or knowledge of what customers want.
It’s also part of their job to make sure that products reach the market and are available for customers. It’s also part of their job to move customers. This means converting them from general browsers to loyal customers.
They may team up with other employees or departments, like social media marketing, to help promote a product. They may work in tandem with other departments to capture customers’ attention and engage them with the product.
Capturing the customer’s attention about a product may look like creating demos or writing promotional emails. It’s any form of advertising that helps spread the word.
A marketing analyst is a less creative job, but it is an equally important part of the team.
These employees watch and analyze a company’s marketing campaigns. This helps decide what will or won’t work for the company in the future.
They study and consider market trends and work together with the rest of the marketing team to create or change their marketing plans going forward.
They can monitor how well certain products or services perform with their target audience or how likely new customers are to buy them.
This can ultimately help a company when it comes to budgeting. It can help when reevaluating products or campaigns and keeping customers satisfied.
Grow Your Business Today
Now you know all about the different kinds of marketing and the marketing department jobs that make businesses run. You may now be wondering how you can implement strategies to grow your own business.
Nizek is a company that can help you with your own business today. They build software designed to make running your business easier. A lot of what they offer is code work, which means improving your websites and online traffic.
They have a long list of happy customers that have done just that with their businesses.
Why not work on growing your online presence today? Strategize your marketing campaign and check out one of Nizek’s software designs to improve your online presence today!