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Mobile App Marketing Strategy in 8 Steps

read in Growth, Strategy

How good is your mobile app marketing strategy? Read on to learn about eight different strategies that would help you reach your users.

Did you know that the mobile app marketplace is predicted to increase by over $600 billion in the next 5 years?

You can take part in this growth and expansion by developing a successful mobile app marketing strategy. 

Not sure where to begin? Read our guide to understanding how to create a mobile app marketing strategy in 8 easy steps!

1. Define Your Target Audience

Understanding your target audience is the first step in building a successful mobile app marketing strategy. Are you aware of your target demographic and mobile app marketing size?

Your target demographic refers to the group of people that your mobile app is trying to attract. It’s a good idea to make your target audience as specific as possible so that you curate a group of loyal customers.

Defining your target demographic doesn’t have to be complicated. Begin by understanding who your mobile app is meant for and create a campaign that caters to that population.

This step is crucial to building the foundation that the rest of your mobile app niche marketing strategy will follow. 

Stay Updated on the Latest Trends

Another key to understanding your target audience is realizing that their needs and concerns are always changing.

Being aware of the latest trends can help you be proactively prepared whenever problems arise that affect your target audience.

The latest trends can also help point you in a profitable direction. You mustn’t base long-term mobile app marketing campaigns on current trends since they are a volatile concept.

Some trends, however, have the potential to turn into lasting pop culture icons, so be prepared to learn how to spot which trends have the potential to stand the test of time.

2. Optimize Your App’s Website

The next step is to create a welcoming website for your mobile application. Why are mobile app websites important? 

A mobile app website serves as a gateway for customers to learn more about your mobile app. Mobile apps with a website are considered more legitimate and official (especially for free apps). 

Optimizing your mobile app’s website doesn’t have to be complicated either. A thoughtful website design should tell your customers about the application and any special features that your app has to offer them.

Make sure that your mobile app’s website is mobile-friendly so that prospective customers can go directly from your website to the marketplace where your app is available for download.

Focus on an SEO Foundation

Your mobile app’s website should be built on top of an SEO or search-engine-optimized foundation.

While creating your app’s website, it’s a good idea to predict what words or phrases prospective customers will type into search engines like Google to find your app’s website.

These predicted words will become your SEO keywords, and your mobile app marketing strategy will be based on them.

Your SEO keywords should be the same as the words customers may search in the app store to find your mobile app as well.

SEO is one of the many ways new customers can come across your mobile app, so choose these keywords carefully!

3. Integrate Push Notifications

Push notifications are small reminders that pop up on your mobile device from time to time. Integrating push notifications into your design can help keep customers returning to your app.

Push notifications are wonderful mobile marketing strategies if you are hoping to advertise in-app purchases.

Customers who already have your app downloaded will get notifications from your application letting them know about your latest offers or remaining them to engage with your app.

Enabling push notifications is a trendy marketing plan for mobile apps due to the seamless integration into the users’ mobile devices.

Create Effortless Communication

All marketing relies based on clear communication. Every campaign you run for your mobile app should communicate something different to your target audience, niche, and app users.

What does your current marketing campaign say about your brand and application? Is it sharing something relevant to your audience? If not, then consider restrategizing your campaign.

Effortless communication should be the basis of all correspondences that pass through the gaze of your target audience and niche.

Every email, push notification, and advertisement should be full of thoughtful rhetoric and engaging content. 

Consider adding multimedia elements wherever you can since they are effective tools for keeping your users’ attention.

4. Create a Thoughtful Newsletter

Newsletter subscriptions are sent out by email and are one of the most intimate forms of communication you can have with your customers.

The only way customers can access your newsletter is if they sign up for it by inserting their email address into your designated slot so these customers are already interested in what services your app can provide them.

Another way to communicate with your app fans via email is by requiring their email when they register with your mobile and asking them if they would like to be signed up for your app’s newsletter.

Share Your Latest Updates

Thoughtful newsletters can be composed of your app’s latest updates and what’s in store for the app in the future.

Newsletters should be skimmable yet full of exciting and relevant information. Loyal fans will appreciate the inside scoop that your newsletter provides them.

Since customers shared their emails with you, consider incentivizing customers to read your newsletter by offering promotions, discounts, and exclusive content in the newsletter.

Newsletters are traditionally sent out every week; however, there is no limit to how often you can share updates with your fans.

Consider sending out a weekly newsletter plus bonus newsletters anytime an important update occurs in real time!

5. Design a Unique App Aesthetic

Social media has curated a new era of marketing strategy that prioritizes aesthetics over everything.

This generation of consumers is likely to be interested in a product just from engaging with the product’s trendy design online.

Designing a unique app aesthetic can help attract new customers and share what’s special about your app’s appeal.

Your app’s aesthetic and design choices are composed of logos, mascots, and font styles. Enjoy challenging your mobile app’s graphic design theme to create an aesthetic unique to your app’s image!

Create a sense of continuity within your app’s brand by matching social media posts and website designs with your app’s aesthetic.

Pick a Unique Color Palette

Color palettes are one of the easiest ways to engage consumer psychology. For example, the color red represents power and strength, while blue can resemble tranquility and cleanliness. 

The color palette that you choose for your mobile app and your mobile app’s marketing strategy can subconsciously influence certain individuals to download your app over others.

The colors you choose to complement your primary brand and logo colors also play a role in relaying a certain message to your audience.

Social media platforms like Instagram encourage users to curate a tasteful spread of images in cohesive color palettes.

Cohesion and continuity in your mobile app’s platforms add a sense of professionalism that can attract customers to download your application.

6. Engage With Social Media

Speaking of social media, engaging with social media is a great way to spread the word about your app!

Social media has taken the world by storm due to its accessibility. Anyone in the world can make an account for free and have access to your brand’s page.

Social media applications have begun to integrate marketplaces into their app. Now people like you monetize their social media pages. 

Take advantage of the advertisement solutions they are beginning to provide as well. While engaging with customers on social media, make sure to ask for user feedback.

User feedback is an invaluable resource. It can help you create an app that your target audience will appreciate.

Encourage Customers to Share

Your customers will engage with your mobile app’s profiles via social media. They have the opportunity to share your profiles with their peers.

Encourage your fans and followers to share your content as often as possible! Prospective clients will receive the news about your app from someone they trust. So, they are more likely to download it!

Maintaining multimedia content is a wise decision. Now you are can prepare to post at relevant, profitable times.

Multimedia videos on platforms such as youtube are shared millions of times a day. Enjoy challenging your creative team with another project!

7. Keep an Eye on Your Competition

Following your competition updates can help you be prepared for any major changes in your shared industry.

Also, the chances are that you share the same target audience as your competitor, so it’s always a good idea to keep a close eye on what their next move could be.

Marketing mobile apps is much easier if you can predict the market, so be sure to always stay in the know about what changes are affecting your target demographic.

Small businesses, online businesses, and startups all have fierce competition in the digital age, so always be on the lookout for your competitor’s weak points!

What Innovations Excite Your Team?

While researching what your competitors are up to, you may come across some news about the latest innovations that are taking your mobile app’s market by storm.

Pay special attention to the innovations that excite you and your team; these can be the key to your next successful mobile app marketing campaign!

Exciting innovations are debuting every day and, as technology progresses, apps will battle in even fiercer competition to be seen by their target audience and consumer demographic.

Keep in mind what is already innovative about your app and what you can do to always stay ahead of the curve and keep your fn’s attention.

8. Patiently Test Different Strategies

Every marketing strategy requires patience as you work out the kinks; however, mobile app marketing strategies require a large amount of trial and error.

Be patient as your app goes through many different versions and evolutions. Each version of your app should showcase a new feature that you hope fans will like and rework any bugs from the previous version.

Don’t worry f your mobile app marketing strategy never gets your mobile app to the place you would like it to. You can always rebrand your mobile app and start fresh with a new mobile app marketing strategy!

Review Data Analytics Often

The last step of patiently testing different mobile app marketing strategies relies on the data analytics that your SEO analysis can provide. 

Are your keywords trending on search engines? Is your app trending in your marketplace category? What is the data saying about your app’s popularity?

All of these questions should be answered before preparing to launch a new version of your mobile app or a new mobile app marketing strategy.

Learning how to decide your app’s data analytics will require patience, trial, and error, so buckle up and enjoy the ride!

Are You Ready to Create a Mobile App Marketing Strategy?

Now you are aware of how to create a successful mobile app marketing strategy in 8 easy steps!

Creating a successful mobile app campaign doesn’t have to be complicated, nor do you have to endure it alone; we are here to help!

Our team of app developers and designers is available to answer any questions or concerns you may have.

Simply contact us with a brief description of your project, and we will be happy to assist you; good luck!


Abdulaziz Aldhubaib

My expertise in digital transformation and agile processes helps people overcome technological barriers.

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