Recent statistics reveal that 46% of customers admit they will pay more for a brand they trust. Further, studies show that when you are consistent with your brand message, you can boost revenue by 20%.
Digital products need a strong brand message to be successful. It establishes the relationship with the customer and remains a cornerstone for repeat business. Without digital product branding, your solution will be lost in a sea of competitors making emotional connections with your target audience.
Unique brands attract customers and give your business a competitive edge. You can create a fantastic brand when you work together as a team! Here’s how.
Digital Product Branding 101
Professional teamwork begins with naming the brand. What’s in a name, you ask? Everything!
The name of the digital product gives a first impression. It says what a customer can expect from you. Gather your teammates and brainstorm brand ideas for its name.
You must agree on something simple and memorable. Begin your brainstorming session by thinking of a goal. What do you want the brand name to accomplish?
Common brand names are descriptive and have a personality to them. You can use an acronym. Geographic locations, compound names, or a play on words are popular for brand names.
Defining Your Brand’s Purpose
There is no shortage of digital brands. That is why you want your team to create a mission and a vision. This tells why people who follow your brand are connecting with you.
The team must begin by defining the purpose of the brand. Then, together you can create a more substantial meaning behind it.
Creating a brand vision means defining your aim for the future. The mission of the brand outlines its purpose. A mission statement tells who you are.
Working as a Team
You can work collectively to generate digital product brand ideas. Kick off with playing an “association game.” This a brilliant way to begin teamwork for the brand.
Each teammate will have a blank sheet of paper in front of them. Then, everyone will be asked to write down words or sketches for what they associate their digital brand with. Give the team 30 minutes to complete this.
What you associate with the brand can be a person, song, feeling, tangible item, etc. After this fun brainstorming session, you want to gather ideas. You should see some crossover.
What you are looking for is similar associations. The more you see a connection between the ideas, the better you can determine the best name, logo, brand design, etc., that will suit your brand.
Creating a Digital Brand Logo
This is paramount to the brand design. Every marketer, in-house and outside consultant will ask for your logo. It is the heart of the brand.
Your team planning the brand for your digital product may find writing about the brand with words easier than forming the visual identity. It’s challenging to pinpoint.
Study Finds say that 78% of consumers think a logo is a work of art. To prove the potency of a brand logo, 90% of people worldwide recognize Coca-Cola’s logo.
There is a world of possibilities with logos. However, putting together the “association” session makes finding the right image easier. After you draft the team’s association, plan another session for the logo.
Like the first session, each team member can draw sketches for 30 minutes. The nice part about this brainstorming get-together is that after the first round, teammates can trade papers. You can expand upon others’ ideas.
This creates the essence of teamwork, bringing out the best in each other. You create a unifying voice in the result as you blend brand ideas.
Create a Style Guide
Once you establish the perfect logo, you want to go further and create your brand style guide. This will be paramount to all digital marketing strategies in the future.
You want to establish a color palette. It can be complex or straightforward. Some companies only wish for one or two colors, while others seek more.
Statistics suggest that the most common color in a logo is blue. Blue is used in about 40% of logos for Fortune 500 companies. Still, you can use multiple colors for your brand palette, from vibrant to pastel, any colors that tell your story.
The next question that designers will ask is what typography you use. While many people don’t recognize the power of fonts, the style in which your text is written tells a tremendous amount about your brand.
Most importantly, it would help to be consistent with your typeface in digital marketing materials. You can use various fonts; however, each must serve a purpose, especially on the web.
Some companies create their fonts, too, making a unique style solely for their brand. This can be challenging for coding purposes from outside contractors and leveraging specific applications. If you make a font, you need a standard alternative font to fall back on whenever you use your font style externally.
Software Applications for Digital Products
Teams become even more powerful when they collaborate using technology and bring their thoughts and brand ideas together in one virtual software space. Not only that, but you can customize the applications that your business operates with your branding. Your apps will look and feel like you!
If you want to boost revenue for your digital products, work with the professionals at Nizek. They provide many services to build excellent mobile and web applications. From discovery to UX research, their experts build software to enrich the user and offer an incredible visual experience.
You won’t find a solution like this anywhere else, so get started with Nizek right now.