There are an average of 175 websites created every minute, which makes creating one that stands out very difficult. That is because it isn’t all about templates and color.
If you want a design for your eCommerce business then you have to consider how your website’s appearance will drive sales.
Start by reading these 5 design tips that have your profits in mind.
1. Design for Mobility
People are continuously using their phones for browsing more than ever as mobile web traffic now accounts for nearly 59% of online activity. So, when you design your website, you need to optimize it for a smartphone.
What does mobile design mean exactly? The main differences between a desktop and a smartphone are the screen size and the navigation methods. Therefore, you need to cater to the size of a smartphone and the way users scroll and search their phones.
A few design ideas to consider for mobile users are:
- Use short simple phrases
- Fit text and images on the screen
- Keep navigation buttons large enough to see and touch
- Implement borders to contain content
- Opt for drop-down menus that stay in view
- Avoid text-to-fill fields (use drop-downs here too)
- Choose sticky menus to keep navigation simple
- Maintain header consistency on each page
In addition to these standard design tactics, you can also add smartphone-only abilities like an augmented reality feature, one-click GPS directions, or direct connect call/text buttons.
2. Consider User Navigation
One of the best ways for your eCommerce platform to make a profit is to direct your customers appropriately. This is why the user experience is vital as it involves navigation.
Imagine yourself as the user to predict what your audience is looking for. Go through the steps of searching, reading about, and buying your product. Then design your layout to make this process as easy as possible.
The layout isn’t the only thing that helps people navigate your site. Proper wording, menu categories, and even images direct customers. Landing pages are also essential to create a sensible website.
Never lead your customer by tricking them into clicking something that doesn’t lead to the intended result. Be honest and direct with your wording and promises.
Links should stay within the same window to avoid confusion. And a home button or breadcrumb will help users go back to previous pages.
3. Brand Beyond Your Logo
When you think of digital marketing, the first item that comes to mind is your logo. This is the main part of your website design as it puts a branding stamp on your website. It is what consumers remember in a digital world. But, your branding shouldn’t stop there.
Your brand should be present throughout your website. How do you design for your brand? It is easier than it sounds.
For example, if your logo has a retro vibe, then so should your images, color scheme, and font. When these components don’t blend then your brand falls apart. It loses its validity when a website doesn’t seem cohesive.
When you design with your brand in mind, then your audience begins to notice. They will trust a website more when it looks finished and polished with no loose ends.
An eCommerce website that sells style will get return customers and create a name for itself.
4. Elevate With Unique Visuals
Visuals can make or break your website. Therefore, use relevant, vibrant, and unique images to match your style, audience, and brand.
Using stock photos should be limited since they are uninteresting and generic. If you can, hire a photographer to take pictures for you or buy professional photos. Use high-quality photos for your products as well to make them pop. This will also help your customers see every detail and be more inclined to buy.
Graphics add visual appeal to your homepage and are a perfect addition to blog articles. Hiring a graphic designer helps set a high standard for your website, however, this can get expensive. As an alternative, use a novice design program. They have a small learning curve with a major payoff.
Infographics are a combination of graphics and information, which users find easy to read. Use them as an overview for an article or as a way to portray your company’s accomplishments.
It is important not to overload your site with visuals. Keep a balance between content and complementary images.
5. Showcase Your Reputation
A large goal of any eCommerce website is to prove to potential customers that your business is trustworthy. That is why your reputation should be on display as part of your design.
Many website templates include customer review quotes as a standard in their design. However, you should make your quote section work with your style.
You can also import third-party reviews like Yelp and Google. This method is bold since you have no control over what comments show on your website. However, it offers your site legitimacy and transparency.
If you add tailored quotes, be sure to make them look personal and detailed. Have photos of your customers, the town they live in, and what type of service or product they used or bought.
Always Update Your eCommerce Site Design
The design for your eCommerce site is never complete. There is always room for improvement as you slowly add, subtract, and alter aspects of your design.
There are also new ways to transform your website by enhancing the backend code, developing an app, or researching ways to reach your target user.s
Start improving your design now by contacting us today.
